With the alarming amount of fruit wasted due to short shelf life around the world, farmers, distributors, wholesalers, retailers and consumers all feel the negative financial effects. Think about it. Who couldn’t benefit from an all-natural way of keeping fruit fresh longer? Consumers deserve and demand a wide selection of high quality fresh fruits at a good value, and it’s the responsibility of the global produce sector to deliver.
A safe, easy way to extend the shelf life of fruit.
Together, we’re putting an end to the waste.
With the innovation of our Stixfresh sticker, we’re giving consumers an easy, all-natural way to keep their fruit looking and tasting farm fresh for up to 14 days longer.
THE STIXFRESH GLOBAL PARTNERSHIP
How slowing down nature is working to speed up progress.
Solutions to global challenges often start at the local level. Something as simple as helping out a buddy could eventually have a global impact. That’s how Stixfresh was born.
Growing up in a rural community an hour south of Kuala Lumpur, Zhafri Zainudin developed a passion for finding solutions to problems faced by his friends and neighbors. One such friend, an owner of a stand selling tropical fruit, lamented the amount of product that would spoil before he could sell it.
It got Zhafri thinking: Maybe I can’t stop nature, but could I slow it down? After much research and experimentation, he found a solution that worked – applying a beneficial all-natural substance to a sticker. This substance would eventually prove to extend the life of fruits by up to two weeks. Also, as fruit stickers were already being widely used, his solution didn’t add an extra step or require a large investment to implement. He simply improved what currently existed. All that was left now was to share his idea with the world.
Meanwhile, on the opposite side of the earth, Moody Soliman and Steve Hulteng were looking to apply their technical knowhow, product development expertise and ability to commercialize disruptive technologies with the potential for major world impact.
Through a serendipitous encounter at an industry conference in Dubai, the trio connected and discussed the great promise of Stixfresh. With a shared vision to positively affect people’s lives and solve global challenges, this would be the beginning of a great partnership.
Today, Moody and Steve are working with Zhafri to bring this food-saving innovation from his local community to businesses and households everywhere.
Meet our founders
MS / MBA
A talented, ambitious entrepreneur with extensive experience in the medical device and biotech industries, Moody has a passion for delivering products that ultimately improve people’s health, safety and quality of life. Highly skilled in business development, sales and marketing, Moody is uniquely qualified to lead early-stage companies with original technologies from concept to commercialization.
MME / PE
A veteran in the high-tech engineering and manufacturing industry, Steve knows the ins and outs of successfully leading diverse teams of senior engineers, research scientists, business administrators, and corporate executives. With a strong background in problem solving, Steve implements a system-based approach with his teams to plan, execute, and monitor progress toward an end goal.
Driven to discover, Zhafri is a creative and resourceful inventor who’s always looking to make a positive impact in his community and around the world. With a rich background in technological innovation, he’s an expert at delivering simple solutions to complex problems. As he sees nature’s gifts as the future of technology, Zhafri actively focuses on sustainable, eco-responsible ideas.