THE STIXFRESH GLOBAL PARTNERSHIP
Slowing down nature is speeding up progress.
Solutions to global challenges often start at the local level. Something as simple as helping out a buddy could eventually have a global impact. That’s how StixFresh was born.
Growing up in a rural community an hour south of Kuala Lumpur, Zhafri Zainudin developed a passion for finding solutions to problems faced by his friends and neighbors. One such friend, an owner of a stand selling tropical fruit, lamented the amount of product that would spoil before he could sell it.
It got Zhafri thinking: Maybe I can’t stop nature, but could I slow it down? After much research and experimentation, he found a solution that worked – applying a beneficial all-natural substance to a sticker. This substance would eventually prove to extend the life of fruits by up to two weeks. Also, as fruit stickers were already being widely used, his solution didn’t add an extra step or require a large investment to implement. He simply improved what currently existed. All that was left now was to share his idea with the world.
Meanwhile, on the opposite side of the earth, Moody Soliman and Steve Hulteng were looking to apply their technical know-how, product development expertise and ability to commercialize disruptive technologies with the potential for major world impact.
Through a serendipitous encounter at an industry conference in Dubai, the trio connected and discussed the great promise of StixFresh. With a shared vision to positively affect people’s lives and solve global challenges, this would be the beginning of a great partnership.
Today, Moody and Steve are working with Zhafri to bring this food-saving innovation from his local community to businesses and households everywhere.
Together, we're putting an end to the waste.
Meet our team
MS / MBA
A talented, ambitious entrepreneur with extensive experience in the medical device and biotech industries, Moody has a passion for delivering products that ultimately improve people’s health, safety and quality of life. Highly skilled in business development, sales and marketing, Moody is uniquely qualified to lead early-stage companies with original technologies from concept to commercialization.
MME / PE
A veteran in the high-tech engineering and manufacturing industry, Steve knows the ins and outs of successfully leading diverse teams of senior engineers, research scientists, business administrators, and corporate executives. With a strong background in problem solving, Steve implements a system-based approach with his teams to plan, execute, and monitor progress toward an end goal.
DR. PATRICK VAN DIJCK
An expert in molecular microbiology, Patrick has received international recognition for his research on signal transduction pathways and fungal biofilms, as well as for his development of unique novel tools. For StixFresh, he has created a robust testing platform to gauge our formulation’s effectiveness. As Chief Scientific Officer (CSO), Patrick will lead all current and future R&D efforts.
Driven to discover, Zhafri is a creative and resourceful inventor who’s always looking to make a positive impact in his community and around the world. With a rich background in technological innovation, he’s an expert at delivering simple solutions to complex problems. As he sees nature’s gifts as the future of technology, Zhafri actively focuses on sustainable, eco-responsible ideas.